Physician Relations Manager - Executive Offices in Lake Charles, LA

Summary:

The Physician Relations Manager serves as a communicating and service link among CHRISTUS Health, community physicians within the market area, and CHRISTUS Provider Network physicians. The primary role of the Physician Relations Manager is to develop and maintain strong relationships with physicians to build loyalty, drive physician engagement and strengthen the hospital-physician relationship, and also to increase understanding of the health care needs of the community. The relationship development function will focus on problem-solving and enhancing relationships, managing service needs, and collaborating with key clinical areas to ensure that all physicians are informed about service offerings. The Physician Relations Manager is accountable for facilitating actionable tactics that will help develop the brand and specific service lines of CHRISTUS.

The Physician Relations Manager will use key strategies, techniques, and tools to engage and communicate with new physicians, and provide assistance in community and physician-to-physician introductions, all in compliance with applicable regulations.

Responsibilities:

• Service Line Growth – accounts for 75% of the position.
• Develops, with key leaders, an annual physician relations/communications plan with specific actions to build and improve relationships with targeted physicians, aligning the plan with the regional strategy map and service line growth plans.
• Communicates directly with physician offices through consistent, regular in-person calls to improve the physician experience, resulting in measurable service line growth.
• Initiates and maintains contact – using a mix of communications tools with targeted physicians that have been identified through a data-driven targeting process as high quality providers with patient populations in need of hospital services.
• Uses scheduled visits/face-to-face meetings with targeted physicians to uncover needs and market intelligence, then delivers relevant and useful information specific to each provider ultimately building a trusting and reliable relationship with that provider. Spends at least four days a week making physician office visits.
• Routinely conducts needs interviews with assigned physicians with the expectation of two per year, per targeted physician.
• Demonstrates ability to identify key service areas and access points and provides clarity and differentiation through education messages to physicians.
• Arranges and facilitates introductions and meetings between new and existing CHRISTUS physicians to initiate dialogue, reinforce clinical expertise and promote discussion on clinical and operational best practices for service lines.
• Facilitates relationship-building activities that increase awareness of each physician's capabilities and specialties.
• Monitors market and competitive activity in the provider community that may affect the sales strategy and adjusts as necessary.
• Be available to physician office staff to address problems with access, communication or service needs and enhance care coordination.
• Maintains a streamlined computerized database of assigned physicians.
• Facilitates attendance at educational programs and other opportunities/events to connect specialists with targeted physicians.
• Documents each physician or physician office encounter including any open requests or needs and the follow-up plan in a database tool that tracks activities, progress, trends and outcomes. Provides weekly call reports.
• Handles follow-up calls, including issues follow-up.
• Participates in select medical staff meetings and events.
• Serves as the team leader for on-boarding new physicians.
• Facilitates internal coordination of the development of physician marketing tools, both for business development and practice marketing initiatives.
• Monitors market activity and changing dynamics in the community that may have the potential to affect their practice; adjust strategies and approach as necessary.
• Conducts planned interactions with office managers and clinical leaders of the select practices to extend relationship services.
• Remains knowledgeable of internal policies and federal/state regulations that affect marketing activities and interactions with physicians, and maintains compliance with same. 
• Internal Coordination and Reporting – accounts for 10% of the position
• Brings forward new business development and physician alignment opportunities that are revealed through field interactions and facilitates response jointly agreed upon by internal stakeholders.
• Gains internal buy-in and support from internal stakeholders who will be asked to provide clinical and operational support for business development, practice optimization and improved care coordination strategies.
• Prepares reports, summarizing sales and retention activities, identifying trends, opportunities and barriers to physician satisfaction and new business growth.
• Works with the marketing team to ensure tools and messages are physician-consumer compatible. 
• Service Support/Issue Resolution – accounts for 15% of the position
• Communicates trends in service, communications and operations barriers expressed by providers that affect the ability to develop long-standing, loyal relationships with providers.
• In collaboration with marketing and the hospital leaders, determines the internal strategy for creating a physician-centric culture.
• Works with clinical and operational leaders to ensure a system is in place for addressing and reporting physician issues and needs.

Requirements:

Education/Skills

• Requires a minimum of a Bachelor’s Degree with a marketing, sales or healthcare focus.
• Acumen for developing marketing, sales and service action plans within budget and with timely execution.
• Ability to work at a fast pace, prioritize multiple activities and respond in a timely manner to numerous requests.
• Possesses creative thinking and influencer skills to navigate complicated situations with a strong ability to problem solve.
• Willingness to accommodate physicians’ schedules, which may occasionally fall outside of standard office hours.

Experience

• A minimum three years of marketing or sales experience, preferably in healthcare.
• Skills and experience in marketing strategy, marketing communications and effective sales and customer service techniques.
• Clinical experience – a plus Strong understanding of the healthcare industry, including economic and political influences and dynamics.

Licenses, Registrations, or Certifications 

• None

Work Schedule:

8AM - 5PM Monday-Friday

Work Type:

Part Time