Public Relations Specialist II - Communications at CHRISTUS Shreveport-Bossier Health System

Summary:

This position is responsible for planning and implementing specific communication programs for and interfacing with CHRISTUS Health Associates, volunteers, physicians, patients, board members, community and political leaders, state and local media, representatives and the general public. The Specialist will be privy to and is responsible for confidential corporate information, including strategic plans, financial information and risk management situations, in addition to patient information, and will be required to hold certain information in a confidential manner.

Responsibilities:

• Assists in evaluating and developing marketing public relations strategies to promote CHRISTUS facilities and services; coordinates with Business Development and Outreach Department to develop messages and promotional opportunities for external audiences, as well as internal audiences
• Implements marketing strategies as directed by Senior Leadership and Director of Marketing to promote the various entities and services of CHRISTUS
• Develops communication plan and calendar for CHRISTUS messages among coordinators/liaisons, i.e., public relations, program development
• Develops communication plan and calendar to share program information among various audiences, i.e., Associates/Volunteers, physicians, community through internal and external newsletters, Medical Staff Bulletins, website, CHRISTUS Health, local media, etc
• Standardizes and produces public relations materials
• Assures that the CHRISTUS logo(s) and message are utilized according to CHRISTUS standards
• Coordinates materials required for health fairs, community education
• Measures monthly publicity tracking
• Writes internal and external newsletter content as requested
• Other writing may be requested
• Works with the leadership team, department Director, and advertising agency when warranted to implement the media relations plan including communications for CHRISTUS

Requirements:

• Bachelor's Degree

Work Type:

Full Time

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