Manager, Marketing & Advertising
CHRISTUS St. Vincent
490A West Zia Rd
Santa Fe, NM 87505
Manages, directs and implements strategic marketing plans and tactics for the hospital and all practices in the CHRISTUS St. Vincent Medical Group, directs marketing and advertising projects within key service lines. This includes physician and customer relations, collateral design and printing, and multi-media marketing campaigns. Also maintains the physician relations CRM (customer-relationship management) database and tracks referring physician expenditures in order to ensure compliance with Stark regulations.
EDUCATION: Bachelor's degree in marketing, business administration or related field.
CERTIFICATION/LICENSES: Membership in AMA (American Marketing Association) preferred.
EXPERIENCE: Three years of direct healthcare promotion experience required, five years industry/related experience required.
NATURE OF SUPERVISION:
-Responsible to: Director, Marketing, Communications & Public Relations
- Bloodborne pathogen A
Frequent contacts of a significant nature with hospital personnel, medical staff, and the community. Contacts require knowledge of the hospital setting and day-to-day operations. Primary workspace is office and community settings.
PHYSICAL REQUIREMENTS: Frequent prolonged periods of sitting. Extensive use of hands for writing and use of computer. Moderate physical effort (able to lift/carry up to 25 lbs.)